Mobile TV gains popularity with South Africa's smartphone users
Rebecca Hawkes reports that a new report from Google reveals 50% of South Africa's smartphone users watch at least one video on their smartphones each month, 49% watch TV on their smartphone, and 35% would prefer to give up TV than their smartphone. YouTube is the most popular destination for video watching, with 64% of South African smartphone users visiting the Google owned digital video site.
RIM's BlackBerry has the largest market share of smartphones in Africa at 44%, followed by Nokia with 27%, according to the Google data. Consumers are primarily using their smartphones at home, with browsing (56%) and emailing (57%) said to be the two most popular internet-based pass times.
The majority of users said they indulged in cross media usage along with their smartphones, with 62% also listening to music, 49% using the internet on a PC or other device, and 49% also watching TV.
About 63% of South Africa's smartphone users also access social networks each day via their mobile devices, with Facebook – at 95% for both mobile and fixed access – the country's leading social media destination.
Source: www.filmcontact.com
No comments:
Post a Comment